It was a direct result of the doctors working with the eye patients that led to the discovery 

of the fact that Botox could help erase frown lines. The doctors noticed that their patients had an unusual side effect — the lines surrounding their eyes began to disappear. This discovery, and the fact that soon Botox was approved for use on frown lines, has made Botox one of the fastest growing cosmetic treatments in history. In fact, Botox is even more popular than breast augmentation. This probably has a lot to do with the fact that an injection feels a lot less invasive (and is, of course) than a major surgery. And no matter how enhanced one’s breasts are, they cannot stop the appearance of aging. Botox appears to hold the key to the fountain of youth.

Marketing strategies to sell Botox have resulted in its huge success. Medical practitioners hold Botox parties. It is possible to purchase Botox in bulk at a discount. This means that a plastic surgeon or doctor can conveniently provide the Botox to a large number of people. Women especially get together to talk, listen to a seminar, and have refreshments. And the Botox is on hand for injection. This way the whole process is less a medical procedure and more of a party favor. The whole experience becomes interesting and fun, and the lines stay away for as many as one hundred and twenty days. This means that one need only get an injection three times a year. That is hardly onerous.

The good news is that even though the toxin is used in Botox injections, there is no chance of contracting botulism because the strain of the bacterium is sterile. However, there are some risks involved with getting Botox injections. If injected into the wrong facial area, one can experience eyelid muscles that droop for several weeks. Other side effects can include respiratory infection, nausea, flu syndrome, headache, and sometimes redness at the injection site. However, very few people have any trouble at all with side effects, and as long as patients are sure not to go more than once every three months, they are relatively safe.

The new age of beauty has arrived, and it is one in which we can have the signs of our aging erased without having to undergo surgery. All we need are occasional injections and to be carefully not to get too much of the toxin injected in the wrong places.